Social Tables, the online event planning start-up, is hiring three additional staff members, bringing its total ranks to fifteen. Dan Berger, founder of the company, says he hopes to have the new faces in place by the end of the month. And what will they be doing?
"Sales, all sales," Berger states. "Once you have your engineering team in place, you sell."
Social Tables is currently operating from temporary offices while it waits for the 1776 campus to be built out. Berger says that the decision to locate at 1776 was made for "philanthropic" as well as for business reasons.
"We made a bet on D.C.," he explains. "All the major hotel companies are here. There is a very high density of rentable space, and there are more associations headquartered here than anywhere else."
Berger cites the availability of flexible space for growth at the new digs as desirable. He also thinks that working at the 1776 campus will be a tool he can use to help recruit his new hires.
Financial planning also played a role in the decision to locate at 1776. "The longer we wait to get our own space, the less we have to pay in rent and utilities," Berger says.
Social Tables offers its customers four different services—diagramming, attendee management, seating arrangements, and attendee experiences. Berger describes the last as "the engagement of guests at the event through check-ins and kiosks."
The start-up has helped companies plan more than 7,000 events since beginning operations in August 2011. Fees to use Social Tables are based on the number of customers and run roughly $85 per month.