Originally founded as a B2C company that sold mostly to event planners, Social Tables released an enterprise version of its product in September 2012. With its new product, the company experienced an average of 65 percent month-over-month growth in booked revenue. The company now has 500 customers, including certain Renaissance, Crowne Plaza , Sheraton and Hilton hotels; the San Francisco Giants; the U.S. Holocaust Memorial Museum and the Whitney Museum; and the U.S. State Department , among others.
Dan Berger, Social Tables' founder and CEO, says that the new funding will allow his company to scale more quickly. That means capturing new verticals as well as hiring for newly created positions.
"Now, we're targeting hotels, large venues and sports arenas," explains Julia Damon, marketing communications manager with Social Tables. "Another powerful vertical is catering companies. They've become all-in-one services."
The growth at Social Tables has necessitated hiring additional staff; the company roster will stand at 20 by the end of the week. Five positions—including two in business development, one in operations management, and two in account management (called "customer success" at Social Tables)—have all been created in the past few weeks.
Damon says that Social Tables' most recent point of pride is the acquisition of event planning for the Ronald Reagan building in D.C. "It's a hugely important event space," she explains. "Initially they were very hesitant to try out something new, but eventually they fell in love with us."
On the product side, Social Tables is rolling out 3D-rendering technology to all of its customers in the coming week. "Any 2D floor plan you create," Damon says, "at the click of a button, the floor plan pops up in 3D. You can walk through the tables and see the stage. You can see the tablecloths, the flooring and the curtains."
In the near future, Social Tables will work on "building our product to make it better," Damon says. "We're adding video to the floorplan, exploring new avenues within the hospitality [vertical]…and we'll continue to build out our marketing, sales and customer success teams."