Zoomph, the social media engagement platform out of Reston, has launched a new feature, has a high-profile new client, and is still hiring. The company has been steadily growing since its launch in 2012, building its client base both in the metro D.C. area and around the country.
Zoomph provides a simple way for companies to visualize, analyze and curate user-generated social media about their brands. Its social media hubs have become fixtures at Washington Wizards, Caps and Mystics games, ever since Monumental Sports became a Zoomph client six months ago. Rachel Lore, Zoomph's senior content strategist, says audiences there and at Orioles games love the interactivity. "We got a great tweet, asking 'Why aren't the Nats doing this?'" she says.
Now, Zoomph is headed to a different small screen. The company will be hosting Twitter polls for
Wayfaring Live, a 20-day online interactive road trip/docuseries hosted by former
Survivor contestant Malcolm Freberg in which audiences vote, via tweet, on what Freberg will do every day.
"Malcolm was looking for Twitter polls that delivered instant results, which was critical for the immediacy of the show's premise," explains Lore. "He was really impressed that Zoomph Twitter polls displayed all results in real time. In that way, we are able to ensure his stunts really reflect what his audience wants, which is 90 percent of the fun."
Zoomph has worked on
entertainment campaigns before, most notably powering a social media hub for the Nelson Mandela biopic
Long Walk to Freedom.
Another recent win for the company is its new app built for Google's Chromecast (a "dongle" that turns any TV into an Internet TV). Zoomph Cast lets businesses and retailers turn their TVs into mobile social displays without computers or wires. "Chromecast is super-portable, plug-and-play [technology] that you can bring with you on the go."
The company recently hired three new employees on the development and design side. According to Lore, they are still looking for a digital marketing director, although they "evolve the company around talent," so role titles are somewhat fluid.